Ah, Rio. The sand. Sunlight. The competition. The broadcast delay.
The Peacock Network plans showing the Beginning Ceremonies of the Rio Olympic Game titles on Friday night with a one-hour delay. And visitors who are in the western U.S. will see their telecast delayed possibly longer.
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NBC begins its broadcast at 8 p.m. ET, although the Beginning Ceremonies in Rio, which is certainly one hour prior to the Eastern time area, will get started at 7 p.m. ET.
“We think it’s vital that you offer context to the express,” Tag Lazarus, the chairman of NBC Activities Group, said previous this month. “These Beginning Ceremonies will be a celebration of Brazilian lifestyle, of Rio, of the pageantry, of the enjoyment, of the flair this amazing nation has. We think it’s important that we are able to place that in context for the viewer to ensure that it’s not only a flash of color.”
Viewers in the Mountain time zone will have a two-hour delay, and audiences in the Pacific time zone will have a four-hour delay. The network programs to delay the broadcasts on its streaming services, too, to ensure that won’t be a workaround. And don’t expect the practice to change in future Video games. NBC’s delayed broadcast is definitely a custom it has managed for 20 years largely because it believes its viewers, which is mainly female, watches activities differently from men.[Seem for Estados Unidos, not america, found in the Parade of Countries]
“The persons who watch the Olympics aren’t particularly sports fans. Extra women watch the Game titles than guys, and for the ladies, they’re less considering the effect and more considering the voyage,” John Miller, NBC’s Olympics chief advertising officer, told reporters just lately. “It’s sort of just like the ultimate certainty show and mini-series covered into one. Also to tell the real truth, it’s been the complaint of a few activities writers. It is not the complaint of the great viewing public.”
At least you will find a limit to the energy that NBC, which paid a lot of money for broadcast rights to the Games, wields over this content: Olympic officials rejected the network’s request to improve the order of the Parade of Nations on Friday nights to ensure that U.S. sports athletes would enter Maracana Stadium at a more ratings-friendly time.
Teams enter in alphabetical purchase, which would have positioned the 555 sports athletes of the U.S. close to the back again of the pack. But the host team’s vocabulary is used, and the U.S. delegation will enter midway through the parade as Estados Unidos.